AMD Radeon RX 9070 Series GPU Launch Strategy: Delayed Rollout in China, Wider Availability Expected by March

redakcja | 2 stycznia 2025, 14:05

 

AMD’s upcoming Radeon RX 9070 series GPUs are poised to make their debut on the market with a phased rollout that is expected to take place in stages. While the global availability is set for an early 2025 release, the Chinese market will experience a slightly different launch timeline. According to industry sources, the first wave of reference models is anticipated to hit shelves in China around February, following the celebrations of the Chinese New Year. However, customers seeking custom models from AIB (Add-In Board) partners will likely have to wait until March before these variants become available.

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Strategic Launch Plan Tailored for China

This staggered release strategy highlights AMD's targeted approach for the Chinese market, where consumer anticipation around the Chinese New Year is particularly high. The company is likely aiming to generate strong demand for its reference GPUs in the early stages, leveraging this period to maximize sales before introducing the custom AIB models. The reference models, which tend to have a broader appeal, will likely experience heightened sales during the early months, as AMD builds momentum for subsequent offerings.

By timing the release around this important cultural event, AMD is positioning itself to optimize both consumer engagement and sales figures in the region. This approach is seen as a key element in boosting the initial demand for RDNA 4 GPUs in China. Moreover, the delayed entry of the AIB models ensures that the market is not flooded too quickly, allowing for a more balanced and steady distribution of supply.

Global Availability Expected to Differ

It is important to note that the schedule for the Chinese market may differ significantly from other regions, such as the US and Europe. AMD has a history of tailoring its product availability and launch schedules to suit the dynamics of different markets. Thus, while the reference models may arrive in China by February, international consumers may receive their first shipments sooner.

The Radeon RX 9070 series is expected to be a significant player in the RDNA 4 GPU family, which will be showcased at the upcoming CES 2025 keynote on January 7. The event will likely feature more details on the Navi 48 GPU and other new releases, with AMD expected to highlight its latest innovations in graphics technology.

Key Features and Performance Expectations

One of the key highlights of the Radeon RX 9070 series is the RDNA 4 architecture, which promises substantial improvements in power efficiency, ray tracing capabilities, and overall performance. These GPUs are set to provide significant advancements over previous generations, offering enhanced gaming experiences and content creation capabilities. Benchmarks have already suggested that the Radeon RX 9070 XT, for example, outperforms the RX 7900 GRE in several key tests, making it a strong contender in the high-performance GPU market.

With the expected launch of custom models by March, AMD is poised to capitalize on the growing demand for GPUs with specialized cooling solutions, factory overclocking, and other enhanced features that AIB partners typically offer. This delay in custom model availability, however, could create an initial period of limited options for consumers who prefer these high-end versions.

Timeline and Market Expectations

Here is a summary of the anticipated timeline for the Radeon RX 9070 series launch:

Region	Reference Model Availability	Custom AIB Model Availability
China	February (Post-Chinese New Year)	March
Global Markets	January	January - February

In conclusion, AMD’s strategy to introduce the Radeon RX 9070 series with staggered availability is a calculated move to capture market attention at strategic times. While the delay in custom models may disappoint some consumers, it is likely to serve AMD's business interests by maximizing early sales of the reference models. As the months progress, the full range of RDNA 4 GPUs will become available, offering consumers more choices in high-performance graphics hardware.

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